Amp up your content’s performance
We often get asked if there is a difference between advertorial and native advertising, and the answer is yes, there are major differences in not only the writing but the results.
A key difference is the intent of the article. Native advertising is written with the reader in mind, whereas an advertorial is written for the advertiser. They both can be formatted to look like editorial pieces, so they visually blend with the articles surrounding them, but native advertising is content readers will want to read, while advertorial explains the benefits and features of a product or service and will appeal only to readers interested in that specific information (even then, the writing has to be interesting enough to keep their attention).
The big difference between these types of content is easy to see in the results. Take a look at this illustration of important numbers for two articles that were published by the same advertiser on the same news media website.