For domain registrars

Turn a one-off domain sale into monthly recurring revenue

Attach a complete brand to every domain you sell. White-label, one-click at checkout, and revenue you keep. Partner with us and we send you customers too.

Add to your domain

Brand identity
+€19/mo
AI website
+€19/mo
Business cards
+€19/mo
One-click checkout Complete purchase

Recurring

On every domain

Higher renewals

2-way

We send you clients

€0

Dev to integrate

The opportunity

A domain earns once a year. A brand earns every month.

Most domain buyers want to start a business. Give them the brand, website, and print to actually do it, and turn a thin annual sale into recurring revenue you share in.

Domain only

Oncea year

Thin, one-off. Most buyers never build anything and never come back.

Domain + brand plan

Everymonth

Recurring and sticky. A share of every plan is yours, and they renew the domain to keep it.

Customers who build a brand on their domain renew year after year. The upsell pays you twice: the plan, and the renewal it protects.

Why registrars partner with us

Three reasons this works

Recurring on every domain

A one-click upsell at checkout turns a thin annual sale into a monthly plan you share in, on customers you already have.

Domains that renew

A customer with a brand and a site on their domain does not let it drop. Renewal rates climb sharply when the domain is actually used.

A two-way deal

You do not just sell to your list. We route BrandForge customers who need a registrar to you, and list you in our partner directory.

Revenue in both directions

Sell to your customers. Get ours in return.

Most partner programs are one-way. Ours flows both directions, so the integration keeps earning even when you are not the one selling.

You to us

Attach brands to your domains

Bundle BrandForge into your checkout and post-purchase flow. Every domain becomes a recurring brand plan you share in.

Us to you

We route customers to you

BrandForge customers who need a domain or registrar get sent your way, and you appear in our partner directory.

Us to you

Fulfil our direct customers

Handle domain registration and renewals for the customers we bring on directly, at volume, on your infrastructure.

Part 1 · Domain fulfilment

Three ways to handle the domains

However you run domains today, there is a way to plug in. Keep your registrar, use ours, or connect the platform you already bill on.

01

Managed Registrar

We hold the registrar relationship

You log into our backend, see our TLD catalogue at wholesale, and set your own retail per TLD or region. We handle registration, renewal, transfer, DNS, and EPP.

  1. 1We provide the TLD catalogue
  2. 2You set retail pricing in our UI
  3. 3Your customer buys via your storefront
  4. 4We register through our registrar
  5. 5You keep the retail margin
Best fit

New resellers, agencies, and telcos with no existing registrar account. Zero technical setup on your side.

02

Connected Registrar

Keep your own registrar

Paste an API key into BrandForge. We pull your TLDs and wholesale costs, you configure retail in our UI, and orders are placed through your own registrar account.

  1. 1You paste your registrar API key
  2. 2We pull TLDs and wholesale costs
  3. 3You configure retail pricing
  4. 4Orders placed via your registrar
  5. 5Full domain margin stays with you
Best fit

Mid-tier resellers and hosters with established registrar pricing. Registrar resellers.

03

Connected Platform

Connect your billing platform

For hosters on WHMCS, Upmind, Blesta, HostBill, or proprietary systems. We read your TLD catalogue and retail pricing, and push domain orders into your platform when a brand is created.

  1. 1We connect to your platform API
  2. 2Pull TLD catalogue and retail pricing
  3. 3Customer creates a brand in BrandForge
  4. 4Domain order pushed to your platform
  5. 5Reconciled via redirect or sync
Best fit

Established hosters on WHMCS, Upmind, Blesta, HostBill, or proprietary platforms. Distributors can control which registrars are available.

Part 2 · Billing

Three ways to bill the customer

A separate choice from how domains are fulfilled: who invoices the end customer, and whose brand and payment infrastructure sits behind the checkout.

01

Bring Your Own Billing

You bill the end customer directly

You run your own billing (WHMCS, in-house, custom) and invoice the end customer. We bill you on wholesale subscription terms. Your customer never sees a BrandForge invoice.

  • You control pricing and markup
  • You own the invoice and the relationship
  • Customer sees only your brand
  • We bill you at wholesale
03

White-Label Checkout

Fully branded as you

We run the checkout entirely in your identity, using either your payment processor or ours, depending on setup. Full control over presentation and tiers.

  • Entire checkout in your identity
  • Your Stripe or Mollie, or our infra
  • Custom pricing and tiers
  • Your brand, end to end

Pick one from each. They mix freely.

Domain fulfilment and billing are independent choices. A WHMCS hoster might run Connected Platform with Bring Your Own Billing. A fresh agency might take Managed Registrar with Revenue Share. We help you land on the right combination during onboarding.

Two ways to join

Reseller or distributor

Same platform, same white-label rights, same revenue model. Pick the access level that matches how you want to operate.

Reseller

Sell under your brand

Offer BrandForge to your own customers, fully white-labelled, at prices you set. The straightforward way to add a recurring line to your registrar.

  • White-label under your brand
  • Set your own retail prices
  • One-click checkout upsells
  • Recurring revenue on every plan

Not sure which fits? We will help you choose during onboarding. You can move up as you grow.

Modular upsells

Offer more than just domains

Build tiered bundles into your checkout. Every module is white-label and activates the moment the customer pays.

Brand identity

Logo, colours, typography, and guidelines. Turn a bare domain into a real brand.

AI website builder

A live site with real content, auto domain connection, and SSL. All instant.

Business essentials

Cards, letterheads, email signatures, and social graphics, ready to use.

Social media suite

On-brand content and scheduling across platforms, generated in minutes.

Print Studio

Physical cards, signage, and merch at a real margin, billed at your markup.

Online store

Full eCommerce with payments, inventory, and shipping when they are ready.

Revenue model

You set retail. We tailor the deal.

There is no one-size-fits-all rate card. Wholesale terms, revenue split, and platform fees are set per partner, based on your model, your volume, and how deep the partnership goes.

You control retail

Set your own prices, markups, and bundles. You decide what the end customer pays and how the offer is presented.

Wholesale set per partner

Your wholesale rate reflects your volume and setup. The bigger the commitment, the better the terms, agreed up front in your partner agreement.

Two-way partners earn more

Integrate your TLDs and promote us to your network, and the platform fee can drop to zero, so the full margin on brand kits stays with you.

We handle infrastructure, support, and updates. You get a rate card built around your business, not a fixed table. Book a partner demo and we will model it with you.

Deeper partnership, bigger benefits

Go two-way, and the platform fee disappears

Registrars who integrate their TLDs and promote BrandForge to their reseller network unlock the strongest terms we offer.

Zero platform fee

Two-way partners pay no BrandForge platform fee. The entire margin on brand kits stays with you.

Promoted integrations

Your TLDs and registrar are featured inside BrandForge: domain search, onboarding, and the partner portal.

Co-marketing

Joint case studies, webinar slots, and co-branded materials to drive adoption across your reseller base.

Not a client yet?

You do not need to be big to start

The integration is not reserved for large registrars or existing customers. If you sell domains, in any volume, on any platform, there is a way in. Start small, prove it with your own customers, and scale the terms as you grow.

  • No minimum volume

    Begin with the customers you already have. There is no floor to clear before you can offer BrandForge.

  • Low-lift entry

    Managed Registrar and Revenue Share need no billing or registrar setup on your side. Go live without a dev team.

  • Grow into better terms

    As your volume builds, wholesale rates improve and the two-way benefits open up. The deal grows with you.

  • Open to non-clients

    You do not have to be an existing BrandForge customer or a large registrar. New and independent resellers are welcome.

Integration

One integration. Your brand or ours.

A single API, an embeddable widget, or full white-label. Live in weeks, with no design or AI team required.

REST API

Build it into any flow. Post a domain, get back a logo, palette, type, voice, and site.

Embeddable widget

Drop it into your checkout in a day. Styled to match your storefront out of the box.

Full white-label

Your brand end to end. Customers never see BrandForge anywhere in the flow.

White-label by default

Your customers see your brand, never ours

Your logo, your domain, your colours across the whole flow. One-click upsells at checkout, unified billing, automatic domain connection and SSL, and instant activation the moment they pay. BrandForge stays invisible.

One-click checkout Auto DNS and SSL Instant activation Unified billing
Ready?

Stop selling domains that go nowhere

Be one of the first registrars to attach a complete brand at checkout. Recurring revenue, higher renewals, and customers sent your way in return.

Tailored per partner Full white-label Two-way client flow Live in weeks
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