About us

Making brand building accessible to everyone

BrandForge is an AI platform that turns a simple description into a complete brand identity: logo, website, social presence, and everything in between.

Built in the Netherlands White-label from day one Partner-first
Our story

Built from a decade in e-commerce infrastructure

BrandForge did not start as a brand builder. It started with a simple observation: millions of small businesses buy a domain, sign up for hosting, and then get stuck. They have a business idea, but no website, no content strategy, and no budget to hire an agency.

After years of building software and hosting companies, we saw the same gap over and over. The tools existed, but they were fragmented, expensive, and needed skills most founders do not have. So we asked what it would look like if one prompt could do the whole job.

BrandForge is the answer. One prompt, one platform, a complete brand identity. And because our roots are in distribution through partners, it is white-label from day one, built to run inside the hosting providers, registrars, and agencies that already serve those businesses.

What drives us

Our mission and vision

Our mission

To make professional brand building accessible to every business on earth, regardless of budget, design skills, or team size. AI should remove barriers, not add complexity.

Our vision

A world where every domain registration can become a fully launched brand within minutes, distributed through the partners who already serve millions of businesses: hosting providers, registrars, agencies, and telcos.

Our values

What we believe in

Partners first

We build for distribution, not direct competition. Our partners' success is our success.

Ship fast, learn faster

Perfection is the enemy of progress. We ship, measure, and iterate every week.

Radical simplicity

If it takes more than one prompt to get started, we have not simplified it enough yet.

Transparent by default

Open pricing, honest timelines, clear communication. No fine print, no surprises.

The team

Small team, big ambition

BrandForge is built by a lean, experienced team with deep roots in e-commerce infrastructure, SaaS, and AI.

Michiel Grotenhuis

Founder and CEO

Serial entrepreneur with over a decade building e-commerce and hosting infrastructure across Europe. Previously built and operated SaaS platforms serving thousands of online stores, now channelling that experience into making AI brand building available to every business through strategic partnerships.

Barendrecht, Netherlands

We are growing, see open roles

Netherlands

Headquartered in Barendrecht

10+

Years in SaaS and hosting

Partners

White-label from day one

AI-native

One prompt, a full brand

Join us

Ready to build the future of brand creation?

Whether you are a hosting provider looking to add AI to your stack, or a founder ready to build your brand, we would love to hear from you.

White-label from day one Partner-first Based in the Netherlands
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