Making brand building accessible to everyone
BrandForge is an AI-powered platform that turns a simple description into a complete brand identity — logo, website, social presence, and everything in between.
Built from a decade in e-commerce infrastructure
BrandForge didn't start as a brand builder. It started with a simple observation: millions of small businesses buy a domain name, sign up for hosting, and then get stuck. They have a business idea but no brand, no website, no content strategy — and no budget to hire agencies for all of it.
After years of building e-commerce and hosting infrastructure, we saw the gap firsthand. The tools existed, but they were fragmented, expensive, and required skills most founders don't have. So we asked: what if AI could do the heavy lifting?
BrandForge is the answer. One prompt, one platform, one complete brand — generated in minutes, not months. And because we believe in distribution through partnerships, we've built it as a white-label platform from day one.
E-commerce roots
Built and operated SaaS e-commerce infrastructure serving thousands of online stores across Europe.
Technology acquisition
Acquired key platform technology assets, forming the technical foundation for what would become BrandForge.
AI pivot
Rebuilt the platform around AI-first brand creation, developing the Brand DNA engine, logo builder, and social media co-pilot.
BrandForge launch
Public launch with founding partners. White-label AI branding available to hosting providers, agencies, and registrars worldwide.
Our mission and vision
Our mission
To make professional brand building accessible to every business on earth — regardless of budget, design skills, or team size. We believe AI should remove barriers, not add complexity.
Our vision
A world where every domain registration becomes a fully launched brand within minutes. Distributed through the partners who already serve millions of SMBs — hosting providers, registrars, agencies, and telcos.
What we believe in
Partners first
We build for distribution, not direct competition. Our partners' success is our success.
Ship fast, learn faster
Perfection is the enemy of progress. We ship, measure, and iterate — every single week.
Radical simplicity
If it takes more than one prompt to get started, we haven't simplified it enough yet.
Transparent by default
Open pricing, honest timelines, clear communication. No fine print, no surprises.
Small team, big ambition
BrandForge is built by a lean, experienced team with deep roots in e-commerce infrastructure, SaaS, and AI.
Michiel Grotenhuis
Founder & CEO
Serial entrepreneur with over a decade of experience building e-commerce and hosting infrastructure across Europe. Previously built and operated SaaS platforms serving thousands of online stores. Now channeling that experience into making AI-powered brand building available to every SMB through strategic partnerships.
We're growing. Interested in joining? View open roles →
Netherlands
Headquartered
Barendrecht, South Holland
10+
Years in SaaS
E-commerce & hosting infrastructure
Partners
Distribution model
White-label from day one
Q2 2026
Launch target
Founding partner slots open now
Ready to build the future of brand creation?
Whether you're a hosting provider looking to add AI to your stack, or a founder ready to build your brand — we'd love to hear from you.