Quantify your platform’s monthly revenue leakage
Your customers already pay for site builders, logo tools and brand kits. Right now, that spend goes to Wix, Canva, agencies and freelancers. Pick your business model on the right and see, in real time, how much recurring subscription margin you leak to each.
- 35%
- Defection rate for a hosting provider. Other verticals use their own rate.
- $14.50
- Net white-label margin per paying user, per month, on the vertical's bundle.
- 60 months
- Compounded in the unlocked schedule, with a vendor-by-vendor breakdown of where the margin is going.
Your leakage model
Shared hosting users want site builders. They leave for Wix and Squarespace, and the subscription they would have paid you goes with them.
Model: 25,000 base × 3.0% churn × 35% defection to tools × $14.50 net margin on a $29 bundle.
Load a realistic preset for your model
Five starting points from the launch program. Click one and the calculator above fills with plausible numbers for that vertical. Then edit any input to match your actual billing data.
What 60 months of leakage looks like
Three views unlock below. The 5-year compounding table, a vendor-by-vendor breakdown of where the margin is going, and your partner tier qualification based on your defection volume.
1 Five-year compounding summary
| Year | Paying users | Cumulative leaked revenue | Recaptured partner margin |
|---|---|---|---|
| 5 year totals | 0 | $0 | $0 |
2 Where the five years of margin actually went
Vendor-category share of the cumulative leaked margin. The slide you walk into the meeting with.
| Vendor category | Share | 5 year total | Of which, year 1 |
|---|
3 Sixty months of compounding, visualised
Recaptured partner margin per month, growing with 25% YoY adoption on the base defection rate.
4 Your partner tier qualification
Unlock the full breakdown, the vendor table and your tier qualification
Three things worth the email: a vendor-by-vendor view of where your margin is going today, the 60-month compounding chart for your inputs, and which wholesale tier your defection volume lands in.
We will send the breakdown to that address and nothing else without your say so.
Three forces draining the recurring margin
None of this is a sales problem. It is a product gap, and it compounds against you every month you leave it open.
Shrinking hosting margins
Shared hosting is a race to the floor. Retention lives or dies on what you can attach beyond the hosting plan. Without a brand and website product, there is nothing to attach and nothing to defend the ARPU with.
The upsell happens somewhere else
When a customer decides they need a site builder or a logo, the next conversation is with Wix, Canva or Squarespace. By the time they come back to your dashboard, they are paying someone else a subscription and the window is closed.
Building AI brand tools in-house is not economic
A credible brand, logo and site generator takes a team, a model stack and a product roadmap. For a hosting or registrar P&L, that is a seven figure bet. White-label buys you the product and the margin without the build.
Build it, resell someone else's brand, or ship yours
Doing nothing is also an option. The calculator above is what it costs. Here is what the other three roads actually look like, laid out side by side.
None of this is a close call for a hosting or registrar P&L. The build case only pencils at platform scale, and reselling Wix sends every customer and every renewal to a competitor you cannot out-ship.
Wholesale bands that move with you
Starting bands for the launch program. Your real tier gets fixed on the founder call against your billing data and the volume you expect to run through in the first 12 months.
Launch
500 to 5,000 paying users
On $29 retail, per user, per month
- Full white-label on your domain
- All brand, logo, site and social modules
- Standard REST provisioning hooks
- Email and chat support
Scale
5,000 to 50,000 paying users
On $29 retail, per user, per month
- Everything in Launch
- WHMCS and Upmind modules, maintained by us
- Co-marketing budget on launch and milestones
- Named partner manager
Platform
50,000+ paying users
On $29 retail, per user, per month
- Everything in Scale
- Custom REST and webhook contract
- Dedicated success and SLA
- Roadmap input and private release channel
Final split, floors and co-marketing budgets are set on the founder call. Nothing on this page is a binding quote.
Provisioning without an integration project
Three ways in. The two managed modules cover most hosts and registrars directly. For anything custom, the same lifecycle contract is exposed as a plain REST and webhook API.
WHMCS
Drop-in module for the most common hosting billing stack. Provisioning, suspensions, renewals and cancellations flow both ways without custom code.
- One-click install, standard WHMCS module format
- Product mapping to BrandForge plans
- Automatic tenant creation on order activation
- Suspension and termination mirrored both ways
Live in a working day
Upmind
Native module for Upmind, kept in sync with their current API. Same provisioning contract as WHMCS, same lifecycle events.
- Upmind-native product and lifecycle hooks
- Automatic brand provisioning on first paid invoice
- Dunning events respected on BrandForge side
- Reseller-safe, no customer data leaves your tenant
Live in a working day
REST hooks
REST endpoints and signed webhooks for any custom billing or CRM. The same contract the managed modules use, exposed for your own integration.
- OpenAPI spec, signed webhooks
- Idempotent provisioning and lifecycle endpoints
- Sandbox tenant for integration work
- Reference clients in Node, PHP and Go
Typically 2 to 3 weeks end to end
What happens when a customer buys
Same five-step contract whether the trigger comes from WHMCS, Upmind or your own stack. Signed webhooks on every event, idempotent endpoints throughout.
{
"event": "subscription.activated",
"tenant": "acme-hosting-eu",
"customer_ref": "cst_7f3a9e",
"plan": "brand-pro",
"retail_price_cents": 2900,
"currency": "USD",
"signature": "v1,t=1735689600,sig=..."
}Early, named, and shipping
We would rather say what is actually live than paper over the launch stage with stock logos. Here is the real state of the program and the partners already on it.
In the launch program
- CloudSite.ai Kilani Consulting
- BizSiteBuilder Yomera
- Blackwall Platform partner
We are early, and we would rather say that out loud than paper over it with stock photos and borrowed logos. The platform is live, the margin is real, the integrations are shipping. If you want the next slot in the launch program, the call is 30 minutes and we go from there.
What the numbers are, and what they are not
How is the leaked margin figure calculated?
Monthly leaked margin equals your active customer base, multiplied by your monthly churn rate, multiplied by a vertical-specific defection rate (the share of churners leaving specifically for website or logo tools), multiplied by the partner margin per user per month. Each vertical uses its own retail bundle price. The exact per-vertical constants are shown in the model fine print under the main result.
Why do the numbers change when I pick a different vertical?
Because the economics genuinely differ. Agencies lose clients at a much higher rate than registrars, and the retail bundle they could resell is three times the size. Hosting providers lose at a moderate rate but at a bundle price that matches the market. The dropdown switches the model, not just the sentence.
Where do the per-vertical defection rates come from?
Conservative working assumptions drawn from BrandForge partner interviews and public exit-reason data. Hosting sits at 35%, registrars at 25%, SaaS at 30%, agencies at 55% (projects end), business formation at 65% (brand is the immediate next step after incorporation). Edit any of these in the config file against your own cohort data.
What does the partner margin cover?
It is your net share of the retail bundle, under the standard white-label split. There are no per-seat fees, no setup costs and no per-brand charges. The product ships under your brand on your domain, so the customer sees your name and never ours.
Does BrandForge integrate with WHMCS or Upmind?
Yes. Provisioning, billing and renewal events are available through WHMCS and Upmind modules, with REST hooks for custom stacks. The 30 minute call is the fastest way to confirm the integration path for your billing system.
Who owns the customer and billing relationship?
You do. Billing stays on your platform, under your merchant account, with your tax and invoicing rules. BrandForge supplies the product and the margin split, nothing else.
What is the gated schedule actually worth?
Three things: a vendor-by-vendor breakdown of where your leaked margin is going today (so you can walk into a meeting with "we send $X a year to Wix"), a 60-month compounding chart, and a partner tier qualification against our wholesale bands based on your defection volume.
What happens on the founder call?
A 30 minute working session with Michiel Grotenhuis, co-founder of BrandForge. Review your inputs against your actual billing data, agree a wholesale tier that fits your volume, and get a one-page rollout plan for WHMCS, Upmind or a custom integration. No slides, no sales script.
Stop paying Wix and Canva from your churn file
Two paths from here. Spend 30 minutes with the co-founder and leave with a wholesale tier and a rollout plan, or apply to the launch program and get provisioning turned on for your tenant.
- Direct founder consultation
- Custom wholesale tiers
- WHMCS & Upmind ready
