One platform. Three ways to sell it.
Pick how you invoice the end customer and whose brand sits behind checkout. All three keep your customer as your customer, keep BrandForge invisible, and pay you recurring. The differences are in setup effort, margin shape, and how much billing you want to run.
The three models, side by side
The short version, in a table. Deep dives are below.
| BYO Billing | Revenue Share | White-Label Checkout | |
|---|---|---|---|
| Who invoices the customer | You | We do, as you | We do, as you |
| Setup effort | Moderate to high | Minimal | Low to moderate |
| Time to launch | Weeks | Days | 1 to 2 weeks |
| Margin shape | Full retail minus wholesale | Recurring share on each subscription | Full retail, minus platform fee and processor |
| Handles chargebacks and tax | You do | We do | We do |
| Payment processor | Yours | Ours | Yours or ours |
| Needs an existing billing stack | Yes | No | No |
Bring Your Own Billing
You invoice the customer. We invoice you at wholesale.
BrandForge plugs into the billing platform you already run. Your customer buys through your storefront, on your invoice, with your logo at the top. On our side, you get a monthly wholesale invoice reflecting active subscriptions. The end customer never sees a BrandForge charge.
How it works
- 1Install the BrandForge module for your billing platform
- 2Configure your retail plans and pricing in your platform
- 3Customer buys through your existing checkout flow
- 4BrandForge provisions the brand and returns credentials to your platform
- 5We invoice you monthly at wholesale for active subscriptions
Advantages
- Full margin on every sale, no share back to us
- Your invoice, your VAT number, your terms of service
- Customer sees only your brand, at every step
- Reuses the billing platform your ops team already knows
- One monthly wholesale bill from us, easy to reconcile
Trade-offs
- Needs a working billing platform on your side
- You handle chargebacks, refunds, and tax filings
- Integration takes real setup time, faster with our module, longer via custom API
- You carry the payment processor risk
Hosters, registrars, and telcos with mature billing stacks. If your ops team already lives in WHMCS or Upmind every day, this is the shortest path to launching without changing how you invoice.
White-Label Checkout
We run the whole checkout in your identity. Your processor, or ours.
The middle ground. You do not want to build and maintain billing, but you also do not want to share revenue. White-Label Checkout gives you a fully branded storefront and checkout, connected to your own Stripe or Mollie account so funds land directly with you. BrandForge takes a fixed platform fee, not a cut of revenue.
How it works
- 1Connect your Stripe or Mollie account, or use ours
- 2Configure your pricing, tiers, bundles, and promotions
- 3We run checkout and subscription management in your identity
- 4Funds settle to your account, we invoice the platform fee
- 5You keep the customer, the data, and the full margin above the fee
Advantages
- Fully branded checkout with no visible BrandForge
- Funds land in your account when your own processor is connected
- Custom pricing, tiers, bundles, and promos, on your terms
- No revenue share, just a fixed platform fee
- No billing platform to build, host, or patch
Trade-offs
- More setup than Revenue Share, including processor onboarding if you use your own
- Some limits on how far the checkout flow can be customised
- You take on the tax and chargeback responsibility that sits with your processor
- Platform fee applies whether or not a subscription renews
Established brands that want the polish of a branded checkout without owning the billing platform. Also a natural fit for partners in markets where our merchant-of-record setup is not available, and you need funds to land locally.
Reseller or distributor
A separate choice, on top of the model above: how much of the platform you operate. Same white-label rights either way.
Reseller
Sell under your brand
Offer BrandForge to your own customers, fully white-labelled, at prices you set. The straightforward way to add a recurring line.
- White-label under your brand
- Set your own retail prices
- One-click checkout upsells
- Recurring revenue on every plan
Distributor
Sell and enable others
Everything a reseller gets, plus the rights to onboard and manage sub-accounts. Built for operating at scale or across a network.
- Everything in Reseller
- Onboard and manage sub-accounts
- Control which registrars are available
- Priority partner support
Not sure which fits? We will help you choose during onboarding. You can move up as you grow.
You set retail. We tailor the deal.
There is no fixed rate card. Wholesale terms, revenue split, and platform fees are set per partner, based on the model above, your volume, and how deep the partnership goes.
You control retail
Set your own prices, markups, and bundles. You decide what the end customer pays and how the offer is presented.
Wholesale set per partner
Your wholesale rate reflects your volume and setup. The bigger the commitment, the better the terms, agreed up front in your partner agreement.
Two-way partners earn more
Integrate your TLDs and promote us to your network, and the platform fee can drop to zero, so the full margin on brand kits stays with you.
We handle infrastructure, support, and updates. Book a demo and we will model the numbers around your business.
You do not need to be big to start
None of the models are reserved for large registrars or existing customers. If you sell domains, hosting, or brand and marketing services, in any volume, there is a way in. Start small on Revenue Share, prove it with your own customers, and graduate to a heavier integration as you grow.
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No minimum volume
Begin with the customers you already have. There is no floor to clear before you can offer BrandForge.
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Low-lift entry
Revenue Share needs no billing setup on your side. Go live without touching your dev team.
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Grow into better terms
As your volume builds, wholesale rates improve and the two-way benefits open up. The deal grows with you.
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Open to non-clients
You do not have to be an existing BrandForge customer. New and independent resellers are welcome.
Find the model that fits your business
Tell us how you run billing today, and we will point you at the right model and model the numbers with you.
- Tailored per partner
- Full white-label
- Live in days on Revenue Share
