One platform. Built around how you already work.
Every reseller runs domains and billing a little differently. So we split the two apart. Pick how domains are fulfilled, pick how the customer is billed, and the platform adapts to the combination.
Domain fulfilment
Who holds the registrar relationship and where orders are placed
Billing
Who invoices the end customer and whose brand sits behind checkout
Two choices, made independently
Domain fulfilment and billing are separate decisions. You are not locked into a bundle. A hoster might connect their own platform yet let us bill, or keep their billing and use our registrar. Below, each dimension is laid out in full, then the matrix shows how they combine.
Three ways to handle the domains
However you run domains today, there is a way to plug in. Use our registrar, keep your own, or connect the platform you already bill on.
Managed Registrar
We hold the registrar relationship
You log into our backend, see our TLD catalogue at wholesale, and set your own retail per TLD or region. We handle registration, renewal, transfer, DNS, and EPP.
- 1We provide the TLD catalogue
- 2You set retail pricing in our UI
- 3Your customer buys via your storefront
- 4We register through our registrar
- 5You keep the retail margin
New resellers, agencies, and telcos with no existing registrar account. Zero technical setup on your side.
Connected Registrar
Keep your own registrar
Paste an API key into BrandForge. We pull your TLDs and wholesale costs, you configure retail in our UI, and orders are placed through your own registrar account.
- 1You paste your registrar API key
- 2We pull TLDs and wholesale costs
- 3You configure retail pricing
- 4Orders placed via your registrar
- 5Full domain margin stays with you
Mid-tier resellers and hosters with established registrar pricing. Registrar resellers.
Connected Platform
Connect your billing platform
For hosters on WHMCS, Upmind, Blesta, HostBill, or proprietary systems. We read your TLD catalogue and retail pricing, and push domain orders into your platform when a brand is created.
- 1We connect to your platform API
- 2Pull TLD catalogue and retail pricing
- 3Customer creates a brand in BrandForge
- 4Domain order pushed to your platform
- 5Reconciled via redirect or sync
Established hosters on WHMCS, Upmind, Blesta, HostBill, or proprietary platforms. Distributors can control which registrars are available.
Three ways to bill the customer
A separate choice from how domains are fulfilled: who invoices the end customer, and whose brand and payment infrastructure sits behind the checkout.
Bring Your Own Billing
You bill the end customer directly
You run your own billing (WHMCS, in-house, custom) and invoice the end customer. We bill you on wholesale subscription terms. Your customer never sees a BrandForge invoice.
- You control pricing and markup
- You own the invoice and the relationship
- Customer sees only your brand
- We bill you at wholesale
Revenue Share
We bill. Revenue is split.
We bill the end customer through a checkout branded as you, and split the revenue on agreed terms. For partners who do not have, or do not want to run, a billing layer.
- No billing setup needed
- We handle all payments
- Customer sees your brand at checkout
- Recurring share on every subscription
White-Label Checkout
Fully branded as you
We run the checkout entirely in your identity, using either your payment processor or ours, depending on setup. Full control over presentation and tiers.
- Entire checkout in your identity
- Your Stripe or Mollie, or our infra
- Custom pricing and tiers
- Your brand, end to end
Pick one from each. They mix freely.
Almost any domain model pairs with almost any billing model. Here is how the common combinations shake out.
| Domain modelBilling model | BYO Billing | Revenue Share | White-Label |
|---|---|---|---|
| Managed Registrar | Natural | Natural | Possible |
| Connected Registrar | Natural | Natural | Natural |
| Connected Platform | Best fit | Possible | Possible |
Connected Platform + BYO Billing
An established WHMCS hoster who already bills clients and just wants to attach brands.
Managed Registrar + Revenue Share
A fresh agency with no registrar or billing stack that wants to start earning fast.
Connected Registrar + any billing
A domain reseller with their own registrar pricing, flexible on how they invoice.
Reseller or distributor
A third choice, on top of the two above: how much of the platform you operate. Same white-label rights either way.
Reseller
Sell under your brand
Offer BrandForge to your own customers, fully white-labelled, at prices you set. The straightforward way to add a recurring line.
- White-label under your brand
- Set your own retail prices
- One-click checkout upsells
- Recurring revenue on every plan
Distributor
Sell and enable others
Everything a reseller gets, plus the rights to onboard and manage sub-accounts. Built for operating at scale or across a network.
- Everything in Reseller
- Onboard and manage sub-accounts
- Control which registrars are available
- Priority partner support
Not sure which fits? We will help you choose during onboarding. You can move up as you grow.
You set retail. We tailor the deal.
There is no fixed rate card. Wholesale terms, revenue split, and platform fees are set per partner, based on your chosen models, your volume, and how deep the partnership goes.
You control retail
Set your own prices, markups, and bundles. You decide what the end customer pays and how the offer is presented.
Wholesale set per partner
Your wholesale rate reflects your volume and setup. The bigger the commitment, the better the terms, agreed up front in your partner agreement.
Two-way partners earn more
Integrate your TLDs and promote us to your network, and the platform fee can drop to zero, so the full margin on brand kits stays with you.
We handle infrastructure, support, and updates. Book a demo and we will model the numbers around your business.
You do not need to be big to start
The models are not reserved for large registrars or existing customers. If you sell domains or hosting, in any volume, on any platform, there is a way in. Start small, prove it with your own customers, and scale the terms as you grow.
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No minimum volume
Begin with the customers you already have. There is no floor to clear before you can offer BrandForge.
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Low-lift entry
Managed Registrar and Revenue Share need no billing or registrar setup on your side. Go live without a dev team.
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Grow into better terms
As your volume builds, wholesale rates improve and the two-way benefits open up. The deal grows with you.
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Open to non-clients
You do not have to be an existing BrandForge customer or a large registrar. New and independent resellers are welcome.
Find the model that fits your business
Tell us how you run domains and billing today, and we will map you to the right combination and model the numbers with you.
- Tailored per partner
- Full white-label
- Live in weeks