01
Domain and hosting margins keep shrinking.
.com renewals were never going to fund the next decade. You need a recurring line that scales with the customer, not the SKU. Domains and hosting stay yours. Brand becomes the growth line on top.
Launch partner program now open
Every domain you sell needs a brand. Sell them both.
BrandForge is a white-label AI brand builder for hosting providers, registrars and agencies. Your customers get a brand strategy, name, logo, website and social. You keep the invoice, the pricing, the customer relationship. We stay invisible.
3 min product tour
Partners running our platform under their own brand
Your customers do not leave because your hosting is bad.
They leave because they needed a brand and you had nothing to sell them. So they went to Wix, or Canva, or an agency you never met. Every one of them was a customer you could have kept, and a monthly line you never billed.
02
The upsell conversation happens somewhere else.
The moment a customer asks "how do I actually build my site?" the answer sits outside your platform. Most of them never come back. The tools they buy over there quietly own the relationship.
03
Building this in-house is an 18-month bet you cannot afford.
Brand strategy, logo generation, website builder, social copilot. Each one is a product on its own. Betting your roadmap on a category you do not own is how good hosting companies burn a year and ship nothing.
What BrandForge is
One integration. Every brand asset your customer needs. Under your own brand.
Live in under 14 days.
No engineering team required. No roadmap detour. We handle the platform, the branding waterfall, and the provisioning. You handle pricing, positioning and support.
1
Apply and get approved
Book an intro call. We walk through the fit, share full pricing and the reseller agreement. Approved partners join the launch program.
2
Connect your billing
Native module for WHMCS, live today. Upmind and Blesta rolling out now. Payments through Stripe or your existing PSP.
3
Apply your branding
Upload your logo, set your colours, point your subdomain. Set retail prices per plan. Localise into any of the 84 languages we ship.
4
Go live
We provision your instance and hand it over. Your customers see your logo, your prices, your invoice. BrandForge is invisible in the flow.
What you are actually reselling.
Your customer signs into your platform, on your subdomain, and walks into a complete brand studio. Every asset generated is theirs. Every login is on your invoice.
Smart brand strategy in seconds
Positioning, audience and personality, generated as an editable strategy your customer can actually use. Every choice comes with the reasoning behind it, so the outcome does not feel like a slot machine.
Explore Brand DNA
Instant logo concepts
Vector concepts in the customer's brand style, previewed on signage, packaging and screens before anyone commits. Ready to iterate, export, or drop straight onto the site we build them.
Explore the logo generator
Their website, ready to launch on your platform
A full, on-brand site generated from the same strategy and logo. Publishable on the domain they just registered from you, on the hosting you just sold them. One customer, one bill, one relationship.
Explore the website builderOne product.
Every asset.
Every customer that stays.
Brand strategy, name, domain, logo, website and social copilot. Every step builds on the last.
A customer with all of that on your platform does not casually move. They call your support. They renew their domain. They buy the next plan. That is the retention math.
You are not buying a brand builder. You are buying a way to sell it.
Most white-label platforms hand you a login and wish you luck. We hand you the product and the playbook to fill it. Getting you live is step one. Getting your first few hundred customers paying is the part we actually care about.
We help you land the first customers
You do not launch alone. We run the go-to-market with you: positioning, launch campaigns, and the exact offers that convert your existing base into paying brand customers. Done with you, not thrown over the wall.
The brand builder is your lead magnet
A free AI brand, name and logo generator on your site pulls in prospects who were never going to fill in a contact form. They come for the free logo. They stay on your hosting, your domain, your invoice.
Sales tools, shipping continuously
We are actively building the sales layer: lead-magnet generators, partner enablement, and lifecycle campaigns that turn an AI brand builder into predictable pipeline. New tools land continuously, included in the partnership.
See what your customer walks into.
Three minutes end to end. The whole brand-building flow, from first prompt to a published site. This is exactly what your customers experience, under your brand.
How much are you leaving on the table right now?
Your customers are already buying brand assets somewhere. This is the recurring margin walking out your door, modeled live against benchmarks from partners in your category, and compounded over five years the way subscription revenue actually stacks.
Live market benchmarks
updated just now
How many customers are in your base?
10010K250K5M
How hard will you go on sales and marketing?
We build the sales tools and run the launch with you. The more you push, the more of your base converts, and the faster it grows.
Recurring margin you are leaving on the table
live estimate
$0in year one
That stacks to $0 in recurring margin over five years.
Leaking while you read this
$0.00
$0per month, year one
0paying customers, year one
0paying customers, year five
With our sales tools, partners like you convert a meaningful share of your base into paying AI brand customers.
Ready to stop leaving this on the table?
Turn this into revenue, book a partner call
You are not guessing. And you are not doing it alone.
This estimate is built the same way your revenue will be. From your real base, a conversion rate partners in your category actually reach with our sales tools, and your share of every recurring sale, compounded across five years. The reason those conversions are realistic is the part most white-label deals leave out: we do not just hand you the product, we actively build and run the sales machine that fills it.
How we get to the number
- Your real base, not a fantasy. We start from the customers, audience, or weekly formations you already have. Nothing invented.
- A conversion rate you can actually hit. We apply what partners in your category reach with our tools, capped at a realistic ceiling, never a best case.
- Your share, recurring, for five years. You keep around half of every sale. Because this is a subscription, year one is only the first layer. It stacks.
Why partners actually get there
- We convert the clients you already have. Domain-only and hosting-only customers are the fastest wins. You get the campaigns and lead magnets to turn them into paying brand customers.
- We grow the base with you. The brand builder doubles as a lead magnet. Our tools are built to grow your customer base two to three times, not just monetise today's list.
- We keep shipping sales tools. New tools for winning new customers and reactivating old ones land continuously, and we run the launch alongside you.
This calculator is an indication only. It is based on category benchmarks and the inputs you provide, shown in USD, and reflects your estimated margin. It is not a quote, a forecast, or a promise, and no rights can be derived from it.
The economics
You set the price. You keep around half.
BrandForge charges a wholesale fee per active brand workspace. You set your retail price. On the plans partners currently ship, that lands at roughly half of every sale.
- Domain, hosting and email stay entirely yours. No revenue share on your existing lines.
- Retail pricing is yours to set, per plan, per market, in your currency.
- Recurring revenue on customers you already have. No net-new acquisition to make this work.
- Launch program partners lock in preferred wholesale rates for the life of the agreement.
Full wholesale schedule, plan tiers and launch program terms are shared on the intro call and inside the reseller agreement. We do not publish them here because they vary by partner type and region.
Plugs into what you already run.
Native billing modules and provisioning for the tools most partners are already deep in. If you run something we do not list yet, ask us. We build integrations with launch partners, not around them.
Which kind of partner are you?
The model, the integration path and the economics adjust to how you already work. Pick the one that fits, or ask us to map a hybrid.
Hosting providers
Integrate services and scale together
Registrars & registries
Streamline domain and brand management
Digital agencies
Deliver brand solutions for clients faster
MSPs
Expand offerings with AI branding tools
Domain investors
Turn parked domains into recurring revenue
SaaS companies
Integrate AI branding for your platform
Telcos
Bundle AI branding with your telecoms stack
Creators & influencers
Give your audience a real business
Online directories
Turn listings into recurring revenue
Business formation
Every new company needs a brand
Not sure which fits? We will map the right model and terms to how you already work. Fifteen minutes on a call is usually enough.
Book a partnership callPartners live and onboarding
Launch partner program
The launch program is open now.
We are onboarding a limited group of partners hands-on, before rolling out standard partner terms. This is the point in a category where the terms are best and the input on the roadmap actually shapes it.
- Preferred wholesale rates locked in for the life of the agreement
- Weekly working sessions with our team during your rollout
- Done-with-you sales tools to land your first few hundred customers
- Direct input on the reseller roadmap and first look at new modules
Launch partner vs standard
Wholesale rateLocked in for life
Onboarding supportWeekly working sessions
Sales toolsDone with you
Roadmap inputDirect
Custom integrationsPrioritised
Program statusOpen, filling
The questions partners actually ask.
The full set lives in the reseller agreement and the intro call. These are the ones every partner opens with.
Ask us directly on a callYou do, entirely. The customer signs up on your platform, on your subdomain, is billed by you, and sees your brand end to end. BrandForge is invisible in the flow. We never contact your customers.
We help you sell. Beyond the platform, you get the go-to-market layer: launch offers, lead-magnet generators that pull prospects into your funnel, and done-with-you campaigns to convert your existing base. The software is the enabler. Landing your first few hundred customers is the point.
If you run WHMCS, the billing side is a plug-in install and a set of provisioning parameters, live today. Upmind and Blesta are rolling out now. Branding is a form (logo, colours, subdomain, plan pricing). No engineering team needed for a standard rollout. Custom integrations are scoped case by case, mostly with launch partners.
Yes. You set retail per plan, per market, in your currency. We charge a wholesale fee per active brand workspace. What sits between is your margin.
You handle Tier 1 support with your customers because they are your customers. We back you with Tier 2 and Tier 3 on the platform itself, and give your support team direct access to us for anything they cannot resolve.
The platform ships in 84 languages via our Crowdin i18n pipeline. Regional currency, regional plan pricing, regional payment methods through your PSP.
Standard reseller terms have a modest minimum to keep both sides honest during ramp. Launch program partners get their terms detailed on the intro call, with wholesale rates locked in for the life of the agreement.
Your customers keep the assets they generated. Your account winds down cleanly per the exit terms in the reseller agreement. No lock-in of your customer data. We would rather you leave clean and keep the door open than trap you and lose trust in the market.
Ready to sell the brand, not just the domain?
Fifteen minutes on a call to see the partner side of the platform, the full pricing, and where you fit in the launch program.
