BrandForge gives its partners more than a white-label AI brand builder. It provides partner sales tools: battle-tested conversion flows and software that turn a partner's customer base into paying brand customers. Two flagship flows. First, a build-first outbound flow: the partner builds a website, name and logo for a business with no site or an old one, then reaches out (email, postcard, letter, WhatsApp, phone) with a one-click approval link where the prospect sees their brand live in minutes and approves or edits it, no account and no payment, and unclaimed brands auto-delete after a few days. Second, a client-base revamp flow: scanners flag customers with aging sites or dormant social, the system rebuilds an upgraded brand, and the partner pitches the exact visible gap. Supporting tools include a client-base scanner, website issue scanner, social activity detector, dormant domain activator, ICP fit checker, one-click approval links, a multichannel outreach kit, and brand import and revamp. BrandForge stays invisible; the partner keeps the data, the billing and the relationship. Operated by eCommerce Services B.V., Barendrecht, Netherlands, with 20+ years of experience in hosting and SaaS. Partnership model: if you grow, we grow.
Partner sales tools
You are not buying a brand builder. You are buying a way to sell it
Most white-label platforms hand you a login and wish you luck. We hand you the product and the partner sales tools to fill it: battle-tested flows, scanners and outreach kits that turn your base into paying brand customers. Getting you live is step one. Getting your first few hundred customers paying is the part we actually care about.
The partner sales tools that turn the platform into revenue
01
We help you land the first customers
You do not launch alone. We run the go-to-market with you: positioning, launch campaigns, and the exact offers that convert your existing base. Done with you, not thrown over the wall.
02
The brand builder is your lead magnet
A free AI brand, name and logo generator on your site pulls in prospects who would never fill in a contact form. They come for the free logo. They stay on your invoice.
03
Sales tools, shipping continuously
Lead-magnet generators, partner enablement, and lifecycle campaigns that turn an AI brand builder into predictable pipeline. New tools land continuously, included.
Battle-tested flows
Ways to win clients the industry rarely uses
Most resellers run ads and hope. We hand you flows that are proven to convert and almost nobody in this market runs. They work on the customers you already have and the ones you have never met. Here are two.
Flow 01 · New clients
The website they never asked for, and keep anyway
For businesses with no website or a dated one. Instead of asking them to buy, you show them one that already exists with their brand on it.
preview
Prospects with no website
Bakkerij de Vries no site
GreenClean site 2016
fitlab.nl parked
Brand built first
Bakkerij de Vries
Website, name and logo, generated in minutes
Reach them anywhere
We built you a website. See it live here →
EmailWhatsAppPostcardLetterCall
One-click approval
Bakkerij de Vries
ApproveChange
No account. No payment.
It converts, or it disappears
Live on your platform
or it quietly auto-deletes in 3 days if ignored
1
Build the target list
Local businesses with no site or an old one, customers who registered a domain and never launched, and dormant domains sitting in your own base.
2
Build the brand first
Our engine generates a real website, name and logo for each business before you ever contact them. The work is already done.
3
Reach them on their channel
Email, postcard, letter, WhatsApp, or a phone call. The message is simple: we built you a website, here is the link.
4
They approve in one click
They open the link and see their brand live in minutes. They approve or change it, with no account, no payment, and no strings attached.
5
It converts, or it disappears
Love it and they become a paying customer on your platform. Ignore it and the brand quietly deletes itself after a few days.
Why it works
You hand over a finished result, not a pitch. Concrete beats abstract every time.
Seeing their own brand live triggers ownership. Once it feels theirs, letting it delete feels like a loss.
Zero risk and zero effort for them removes every reason to say no right now.
It reaches the huge group that never clicks an ad but reacts to "your website is ready".
Flow 02 · Existing clients
The revamp your clients did not know they needed
For the base you already bill. We scan it, find the gaps, and build the upgrade before you say a word.
scan
Scanning your client base
Website 4 yrs old
Social quiet 14 mo
Logo low-res
Rebuilt before you pitch
Refreshed brand
Existing brand imported, upgraded version generated
Pitch the exact gap
Last post: 14 months ago
Pitch → Social copilot
Upgrade in place
Added to their plan
One more recurring line, same billing, no migration
1
Scan your client base
Our tools read your list and flag who has an aging website, technical issues, or social channels that went quiet months or even years ago.
2
Rebuild before you pitch
We import their existing brand and generate an upgraded version: a refreshed site, a sharper logo, and a ready social plan.
3
Pitch the exact gap
Quiet on social? Lead with the social copilot. Tired logo? Lead with the logo generator. You pitch the fix they can already see.
4
They upgrade in place
Same billing, same relationship, one more recurring line. No migration, no new vendor, no friction.
Why it works
These customers already trust you and already pay you. Expansion revenue is the cheapest growth there is.
A specific, visible gap like "your last post was 14 months ago" converts far better than a generic upsell.
You arrive with the finished upgrade, not a to-do list. The decision is yes or no, not do or delay.
It reactivates dormant accounts that were one nudge away from churning anyway.
The sales toolbox
Tools to sell to every client you have, and the ones you do not
The flows above run on real tooling, not spreadsheets and hope. Each one finds the opportunity, builds the brand, and gets it in front of the right person at the right moment.
Client-base scanner
Reads your customer list and flags who has no site, an old site, or dormant social. Your targets, ranked.
Website issue scanner
Spots outdated, broken, or missing sites across your base so you lead every pitch with a problem they can see.
Social activity detector
Finds accounts that went quiet months or years ago. The perfect trigger for the social copilot upsell.
Dormant domain activator
Turns parked and unused domains into a live brand and site, ready to pitch back to the owner.
ICP fit checker
Scores which customers are the best fit, so you spend your first campaigns where they convert.
One-click approval links
Prospects see their brand live and approve or edit in one tap. No login, no payment, and unclaimed brands auto-expire.
Multichannel outreach kit
Templates and scripts for email, postcard, letter, WhatsApp and phone, so the message lands everywhere.
Brand import and revamp
Pulls a client's current brand and rebuilds an upgraded version automatically, ready to show before you pitch.
Why you are really partnering
Thesoftwareistheenabler.Therevenueisthepoint.
Anyone can license an AI tool. Almost no one hands you the machine that turns it into monthly recurring revenue. That machine, the offers, the funnels, the launch support, is what you are actually partnering for.
With more than twenty years across hosting, SaaS and adjacent businesses, we understand how this market actually buys. We know what converts a hosting base and what dies in the inbox, because we have sold into it for two decades.
So we do not just license you a tool. We hand you the flows, the scanners and the launch support to grow, and we keep building new ones. It is the honest version of a partnership: our model only works when yours does.
If you grow, we grow.
We earn when your customers pay, so every sales tool we build has one job: get more of your base paying, faster. Our incentives point the same direction as yours.
Questions
Questions partners ask about the flows
We build and run them with you. The scanners, the brand-first generation, the one-click approval links and the outreach templates are real tooling. For your first campaign we run it alongside you rather than handing over a document. It is part of the wider partner program.
Both, and most partners run both. The client-base scanner and revamp tools work on the customers you already bill. The build-first outbound flow wins net-new businesses. Existing clients are usually the faster money, so we tend to start there.
You run outreach within your local marketing and consent rules, and you decide who to contact and on which channel. We provide the tooling and the templates, not a list to blast. The no-strings framing and the auto-expiry are designed to keep it respectful: nothing is charged, nothing is kept, and unclaimed brands delete themselves.
Yours. The scanners run on your list, the prospects become your customers, on your billing and your brand. BrandForge stays invisible in the flow and never contacts your customers.
They are part of the partnership. As we ship new tools, early partners get them included. The exact terms are set on the intro call because they depend on your partner type and volume. See pricing for the platform side.
Nothing lingers. Unclaimed or declined brands auto-delete after a few days, so there is no cleanup, no storage cost, and no awkward follow-up. Only the ones people actually want stay alive.
Any base with businesses that have no site, an old site, or quiet social. Hosting and registrar customers, domain-only buyers, dormant domains in your own portfolio, and local businesses you have never contacted. It runs the same across hosting, registrar, and agency bases.
No, and that is the point. The flows and tools are built so a small team, or you on your own, can run them. We bring more than twenty years of knowing what works in this market so you do not learn it the expensive way. Track what we ship on the changelog.
Let us fill it with you
Turn your base into a pipeline.
Fifteen minutes to walk through the flows on your actual base: what to scan, what to build first, and how we get your first customers paying. Then you decide.
Two battle-tested flows
New and existing clients
Done with you
If you grow, we grow
Have a specific use case?
Michiel GrotenhuisUsually replies within a few hours
Hi! How can we help with BrandForge?
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