Use case: rebranding

Import your site, rebrand every page

Point BrandForge at your current website and it imports all of it, then rebuilds each page in a fresh identity. Not your old site with a new logo dropped on top, but a site that actually looks designed.

  • Full-site import
  • Every page rebranded
  • New identity
  • Published everywhere
Start your rebrand free See how the importer works
Any URL
Point it at your current site
Every page
Not just the homepage
Rebuilt
Designed, not copied
Drag to compare. Same content and pages, rebuilt in a new brand.
The difference

Most importers copy. This one rebuilds.

Point a normal site importer at a dated website and you get the same dated website back. Cramped layouts, clashing fonts and tired colours, all faithfully copied. Import in, mess out. BrandForge does the opposite.

A plain import copies the flaws

Ordinary importers lift your pages exactly as they are. If the old site looked dated, the imported one looks dated too. You have moved the mess, not fixed it.

We import the whole site

BrandForge pulls in every page and section, not just the homepage. Nothing is left stranded on the old look while the rest moves on.

Then rebuilds each page

Every imported page is regenerated in your new identity: colours, type, spacing and layout. The result looks designed, because it is, not reskinned.

How it works

From your old URL to a rebranded site

Four steps. You bring a web address, BrandForge brings the redesign.

  1. Paste your URL

    Give BrandForge your current website address. It imports every page and section, text, structure and all.

  2. Set the new direction

    Generate or choose the refreshed brand: logo, colours, type and voice. Tuned to keep the recognition you already have.

  3. Every page rebuilt

    BrandForge regenerates each imported page in the new identity, layout included. A redesign, not a reskin, so it looks professional.

  4. Refine and publish

    Adjust anything in a click, preview the whole site, then publish the rebranded site on your own domain.

The import brings your site in. The rebuild is what makes it worth publishing. See it in the website builder.

What gets rebranded

One refreshed identity, applied to everything

The rebrand does not stop at the website. It runs through every asset, each built from the same foundation. Each part links below.

Brand foundation Updated personality, colours and voice Logo Refreshed marks in every format Website Every page rebuilt in the new look Social On-brand across platforms Print and collateral Cards, signage and more, to print All use cases Other ways to use BrandForge

See real output in the brand examples, or the full toolkit on the features page.

A note from our founder

Why rebrands stall, and how we fix it

In more than twenty years working with businesses on their web presence, I saw the same thing on repeat. The new logo gets designed, everyone loves it, and then it sits in a folder because rolling it out across a whole site is too much work.

So we built the importer. It brings your entire current site in, then rebuilds every page in the new identity. The redesign and the rollout happen in the same step, which is exactly the part that used to kill rebrands.

We are early and honest about it. If something about your rebrand does not fit what we offer yet, tell me directly. That is what shapes what we build next.

Michiel Grotenhuis

Michiel Grotenhuis

Founder and CEO, BrandForge

What you can count on

No lock-in, no surprises

  • Start free

    Import your site and see the new direction before you pay anything.

  • Keep your recognition

    A refresh tuned to build on your existing brand, not erase it.

  • Your brand is yours

    Export everything in standard formats. Nothing is held hostage.

  • Rebuilt, not reskinned

    Every page redesigned in the new identity, not copied from the old one.

  • We listen

    A direct line to the team. Your feedback shapes what we build next.

Rebrand FAQ

Questions about rebranding

You give BrandForge your current website address. It imports every page and section, then rebuilds each one in your new identity. You bring a URL, it returns a redesigned site.

No, that is the point of a refresh rather than a reset. The new direction is tuned to build on what people already associate with you, not throw it away.

Yes. Everything you generate is yours to keep and export in standard formats. There is no lock-in.

Ready to refresh?

Rebrand your whole site, not just your logo

Import your current website and watch every page come back redesigned. Start free and see the new direction on your own site first.

Start your rebrand free Book a demo
  • Free to start
  • No credit card required
  • Cancel anytime