How a German studio takes solo experts from a name to a complete brand
experten.name runs on BrandForge, fully localized for Germany. German interface, Frankfurt hosting, Impressum and Datenschutz built in. One afternoon from an idea to a bookable brand. Zero platform engineering.
1
Afternoon to a live brand
6
Modules, one login
0
Platform engineers
29
Euros a month, all in
A country of solo experts, underserved at the entry level
Millions of Germans work for themselves, most of them alone. The consultants, coaches and trainers among them are handed English-first tools, generic templates, and legal texts they have to figure out on their own time.
3.6M
Self-employed in Germany
People whose main job is self-employment.
1.8M
Solo, no employees
Soloselbstständige with no staff. experten.name's exact buyer.
40k+
Coaches across the DACH region
Roughly 10,000 business and 30,000 life coaches, and still growing.
60%
Have a marketing website
Only six in ten German small firms market with a site of their own.
Sources: Statistisches Bundesamt and IfM Bonn (2023); RAUEN and artop Coaching-Umfrage Deutschland; GoDaddy Small Business Digital-Index.
Two half-answers, and the honest one in between
Germany's solo experts were being pushed into builders that leave the hard part to them, or agencies priced for companies ten times their size. experten.name opened the third door.
DIY website builders
€9 to €39 / month
Build the site yourself. Positioning, logo, copy and the German legal texts stay your homework, in evenings you do not have.
Agencies and design services
€1,500 to €6,000
Real craft, real budgets, several weeks of calls. The brand strategy underneath still tends to land back on your desk.
experten.name
€29 a month, all in
Brand first, then website, domain, email and the German legal texts, set up with you in one afternoon. One package, one price, in your own language.
Markus Czarny built experten.name around one idea: the name is the brand
Markus Czarny studied media informatics and has founded and built several companies. Every time, he hit the same wall his customers hit now. How does a good idea become a brand people recognize at a glance? For the self-employed, the answer is personal branding, where you yourself are the brand. experten.name is the system he built so solo experts in Germany do not have to solve that alone.
Dein Name ist deine Marke.
Six building blocks, one login
- Positioning and strategy
- Logo and corporate design
- Website that sells
- Domain and email
- Social media
A product that moved to Germany, not one that was translated
Markus needed four things before the maths would work for German solo experts. A thin translation layer was not one of them.
A product that speaks German, end to end
Interface, flow and output in native German. Not a layer bolted on top.
The German legal reality, built in
Impressum and Datenschutzerklärung on every generated site from day one.
Hosting inside Germany
Frankfurt hosting and DSGVO handled. No asterisks, no workarounds.
Their name and their colours
A true white-label, so the whole thing is experten.name and never BrandForge.
Native German, from the interface to the Impressum
Zero platform engineering on experten.name's side. Zero AI infrastructure to run. experten.name's feedback shaped the German localization that now ships to every German partner. Here is what that took.
experten.name, defined for German solo experts
Who it is for, consultants, coaches and trainers, and how it shows up against builders and agencies. Personal branding, where the name is the brand.
The whole product, in native German
On experten.name's feedback, BrandForge localized the interface, the flow and the output into real German. That work now ships to every German partner.
Impressum and Datenschutz, on every site
German legal texts wired into every generated site from day one. DSGVO handled as part of the build, not bolted on after.
Frankfurt hosting, experten.name colours
Hosting moved inside Germany with SSL, and the platform rebranded in experten.name's colours. WHMCS handling name, domain and billing.
Live for the German market
A customer describes an idea and walks out that afternoon with positioning, a logo, a website, a domain, email and legal texts, all in German. Markus kept the brand, the price and the customer. He did not have to touch the platform, the AI, the infrastructure or the roadmap.
Live for Germany, the whole flow in place
The public site, the name and domain search, the logo generator and the dashboard. Scroll to walk each one.
A German studio, in German, for German experts
Berater, Coaches and Trainer land on a site that speaks their language and names their situation. Positioning, brand and website in one place, under the experten.name name.
It starts with the name, synced straight from WHMCS
The customer arrives looking for a name. experten.name finds it, checks the matching domain, and syncs name and domain straight from the WHMCS stack. The entry point to the whole brand.
Clean, usable logos, matched to the brand
From the name and positioning, the logo generator produces real, usable marks with matched colours and type, all pulled into a brandguide. Not a toy, a finished corporate design.
Every module in one place, in their colours
Brand, website, domain, email, social and print live in one dashboard under the experten.name domain and colours. Provisioning and billing run through the WHMCS stack Markus already knew.
Founder quote
How does a good idea become a brand your customers understand and recognize at once? For the self-employed, that means personal branding: you yourself are the brand. What matters to me is that at the end you can say: this is me. This is what I stand for. This is how I want to show my business.
Markus Czarny
Founder, experten.name
What experten.name got, and what they did not have to build
The shape of the deal. Every line is a thing a studio would otherwise have to build, license or hire against, and did not.
Fully German
Interface, flow and output in native German. Not a translation layer.
Zero platform work
No engineering carried by the studio. No AI infrastructure to run.
WHMCS integrated
Name, domain and billing synced through the WHMCS stack they run.
White-label
experten.name name and colours throughout. BrandForge never appears.
Legal built in
Impressum and Datenschutzerklärung on every site. Frankfurt hosting, DSGVO.
Live in an afternoon
From a name to a complete, bookable brand in one sitting.
- The name
- The positioning
- The pricing
- The customer relationship
- The German market
- The platform
- The AI
- The infrastructure
- The roadmap
- The hosting stack
You do not have to serve everyone. You have to serve your market in its own language.
A whole market of solo experts in your country is being handed English-first tools and legal texts they have to work out alone. Localize the product, own the niche, and the same delivery becomes something they actually trust. experten.name did it for Germany. The platform is ready for your market next.
See the partner program
Questions partners actually ask
The ones that come up on every partner call, answered straight.
What makes experten.name different from a template builder?
Is BrandForge really fully localized for the German market?
Does BrandForge integrate with WHMCS?
What does white-label mean in practice?
Can I launch BrandForge in my own language and market?
Do I need to be a marketing agency to run this?
Who owns the customer relationship?
How much engineering does the partner need?
From here to your own experten.name, in your market's language
Book a personal walkthrough with the partnerships team, or apply to become an early adopter and get hands-on with the platform this week.
